By Craig.Bailey, December 21st, 2022

One of the most important yet overlooked aspects of web development is writing.

Not code writing. Just writing.

For all of the attention paid to video in recent years, the truth is words do most of the heavy lifting on the web. A website that neglects to pay close attention to the verbiage — or "copy" — it serves to visitors, will never reach its full potential.

Here are three simple tips to improve the writing on your website: