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In just a few decades, the World Wide Web has grown from a virtual mystery to a majority of people to being their primary gateway to information, services, and opportunities. But website accessibility — design and development practices that help ensure users of all abilities can access the Web — is often overlooked.

Ah, for ye olden days of the Internet — when a designer could build a website to a particular fixed width that would likely fit on any common display. One and done. And then along came smartphones, and the concept that any one design would suit all of your website's visitors went entirely out the window.

Root802 is thrilled to partner with Five Star Roofing, a full-service roofing contractor serving central Vermont and parts of northeastern New York. Together we designed and built a website with the goal of generating potential leads, and a secondary goal of educating users of common roof issues to watch out for.  

Root802 has launched a new website for Rutland Housing Authority (RHA) at rhavt.org. The ground-up rebuild streamlines the affordable housing non-profit's online presence.

One of the many metrics Google uses when ranking websites is the amount of time your site takes to load. Slow-loading websites can lead to lower search engine rankings, as well as higher bounce rates (the percentage of visitors who hit one page on your site and leave), and decreased user engagement.Speed up your site by following these tips:

Artificial Intelligence (AI) has been making waves in various industries, and web design and content development is no exception. The technology offers several benefits that can help businesses to create websites and online content that are more engaging, user-friendly and personalized. Here are a few ways AI technology can be used in web design and content development:

One of the most important yet overlooked aspects of web development is writing. Not code writing. Just writing. For all of the attention paid to video in recent years, the truth is words do most of the heavy lifting on the web. A website that neglects to pay close attention to the verbiage — or "copy" — it serves to visitors, will never reach its full potential.

No one wants to be hacked but you see it in the headlines all the time. While you may only hear of larger corporations getting hacked, it happens to businesses large and small. Keeping your business secure can be a huge task in today's digital world, but you can take some relatively simple steps to start protecting your business. 

When we meet with clients to talk about new website projects or redesigning existing sites, one of the first points we ponder is "WordPress? Or not WordPress?"